STORIES THAT MOVE THE WORLD. SPORTS. WILDLIFE. LIFESTYLE.

Explore Our Work Learn About Us

Watchword is a content creation company driven by one purpose — to tell stories that move people. Founded by veteran filmmaker Grant Guffin and visionary entrepreneur Jason Fisher, we produce sports, wildlife, and lifestyle content that blends authenticity and cinematic craft. From college football legends to African conservation pioneers, our work reveals the heart behind every pursuit.

About Us

Our Story

Watchword Pictures is a dynamic media company specializing in sports, wildlife, and lifestyle storytelling. We create projects rooted in authenticity, executed with efficiency, and designed for the streaming era. Combining decades of experience, deep industry relationships, and a powerful portfolio of owned IP, Watchword delivers scalable, high-return storytelling for global audiences.

Our Approach

  • Authenticity — Genuine narratives grounded in real people, real places, and real impact.
  • Innovation — Developing new ways to connect stories with viewers while highlighting groundbreaking advancements within the stories themselves.
  • Relationships — Built on decades of trust with athletes, conservationists, networks, and brands.
  • Excellence — A proven track record of acclaimed documentaries and broadcast productions.
  • Sustainability — Focused on scalable IP and long-term growth.

Our Team

Grant Guffin

Grant Guffin

CEO & Creative Lead

  • Producer of 15 nationally distributed sports documentaries, including Nick Saban: Gamechanger, an authorized biography of Alabama's legendary coach.
  • Producer of authorized biographical films on Bo Jackson, Archie & Eli Manning, as well as Duke basketball, two CBS Final Four specials, ESPN's College GameDay content, national ads for Coca-Cola, and global media for FedEx.
  • Has interviewed sports icons Michael Jordan, Mike Krzyzewski, Bill Belichick, Dale Earnhardt, and Joe Namath.
Jason Fisher

Jason Fisher

Co-Founder, Strategic Direction & Investor

  • Founder of WayPoint TV, the world's largest outdoor content platform.
  • Trustee of Sustainable Wildlife Trust in Namibia.
  • CEO of Cornerstone Technologies, a global software and digital solutions company providing consulting, design, and engineering since 1998.

Projects

A New Frontier in African Storytelling

In partnership with Sustainable Wildlife Trust and Cornerstone Technologies, Watchword is developing WildVeld TV — a first-of-its-kind platform dedicated exclusively to African content.

WildVeld

Our Access

More than 10 million acres of managed wilderness in Namibia — four times the size of Yellowstone — where humans and wildlife coexist as they have for centuries.

Our Vision

To tell Africa's stories through African voices. To inspire, educate, and empower audiences worldwide. To bring authentic conservation, adventure, and cultural storytelling to the global stage.

In 1963, Mutual of Omaha's Wild Kingdom brought authentic African wildlife into the homes of millions of Americans. This groundbreaking series shaped the world's understanding of wildlife conservation. More than 60 years later, while the world around it has evolved, many of the problems on the front lines of human-wildlife coexistence remain the same.

Sustainable Wildlife Trust manages conservation and infrastructure efforts for more than 10 million acres in Namibia, one of the last great undeveloped African wilderness areas where people and dangerous game share the land as they have for centuries.

Watchword has entered a unique partnership with Sustainable Wildlife Trust and Cornerstone Technologies (creators of WayPoint TV) to develop a first-of-its-kind content platform focused exclusively on stories surrounding real life African conservation.

With this unique, unfettered access to the land and its inhabitants, WildVeld TV will be a platform dedicated to African content, focusing on wildlife conservation, outdoor adventures, and cultural storytelling. The platform aims to inspire global audiences, educate viewers on conservation efforts, and provide a space for African filmmakers to showcase their work.

Discover WildVeld TV

In Development

Longshot

A broke, part-time nightclub bouncer overcomes significant financial, reputational, and physical obstacles to become the unlikely promoter of Mike Tyson vs Lennox Lewis—the highest grossing heavyweight title fight in boxing history—and finds a family of his own in the process.

View Sizzle

First Five

The Class That Built the Foundation for Bob Knight's Indiana Dynasty and (Almost) Achieved Perfection

Five Midwestern young men, molded by Coach Bob Knight's iron will, put everything on the line to revive a struggling Indiana program, nearly achieving perfection and laying the cornerstone for a basketball dynasty.

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Paycheck Game

In exchange for a payment that will fund a substantial part of their annual athletic department budget, a football team from a small FCS school prepares for a David vs. Goliath battle against the sport's well-funded FBS gold standard—the Alabama Crimson Tide.

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NIL

Exploring the fast-evolving Name, Image, and Likeness revolution in college sports — where opportunity, access, and authenticity collide.

Completed Projects

Nick Saban: Gamechanger

Nick Saban: Gamechanger

The authorized biography of one of the greatest coaches in college football history — told with unprecedented access.

Watch Trailer View IMDb
Defining Moments: Auburn

Defining Moments: Auburn

A three-film series featuring Bo Jackson, among other Tigers legends. The stories behind Auburn's greatest plays and the players who made them.

View IMDb
Defining Moments: Ole Miss

Defining Moments: Ole Miss

A three-film series featuring Archie and Eli Manning, among other Rebels greats. The stories behind the greatest games in Ole Miss history and the players who made them.

View IMDb
Defining Moments: Alabama

Defining Moments: Alabama

A five-film documentary series telling the in-depth stories behind the Crimson Tide's legendary plays and the players who made them. Features Ken Stabler and George Teague, among others.

View IMDb
Taming the Bull

Taming the Bull

The life transformation of John "Bull" Bramlett, once considered "the meanest man in professional football".

Watch Trailer View IMDb
Banner Year: The Story of the 2010 Duke Blue Devils

Banner Year: The Story of the 2010 Duke Blue Devils

An inside look at Coach K's championship season — leadership, legacy, and the pursuit of perfection.

Let's Talk

We welcome inquiries about partnerships, co-productions, or project development opportunities.

Grant Guffin

CEO & Creative Lead

📧 grant@watchword.tv

📞 +1 (901) 574-3274